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Unity boss slammed for criticising mobile devs who don't prioritise monetisation



Unity boss and former EA exec John Riccitiello has been slammed for his comments regarding mobile developers who dont seek to squeeze monetisation from their smartphone games.

Riccitiello raised eyebrows when discussing developers who dont prioritise monetisation as part of their creative process.

“Its a very small portion of the gaming industry that works that way,” Riccitiello told PocketGamer.biz, “and some of these people are my favorite people in the world to fight with – theyre the most beautiful and pure, brilliant people. Theyre also some of the biggest fucking idiots.”


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The quote – and in particular that final sentence – was widely criticised on Twitter, including by Donut County creator Ben Esposito, who saw his creation continually ripped off.

i made Apple’s iPhone Game of the Year in 2018 (Donut County) using Unity, but according to their CEO i’m a ‘big fucking idiot’ for not making Hole io, the f2p game that ripped it off 🤡 https://t.co/Gv1zqy0BjH

— Ben Esposito (@torahhorse) July 14, 2022


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Anger at Riccitiello has also been fuelled by this weeks announcement that Unity is splashing out to buy Ironsource, a firm focused on monetising smartphone games via in-app advertising, only two weeks after Vice reported that 263 employes had been laid off as Unity reassessed “company priorities”.

Speaking to PocketGamer.biz, Riccitiello said that the mobile games industry had changed and it was no longer the case that developers “throw their game over the wall to the publicist and sales force with literally no interaction beforehand”.

“That model is baked into the philosophy of a lot of artforms and medium, and its one I am deeply respectful of; I know their dedication and care,” he continued, “but this industry divides people between those who still hold to that philosophy and those who massively embrace how to figure out what makes a successful product. And I dont know a successful artist anywhere that doesnt care about what their player thinks. This is where this cycle of feedback comes back, and they can choose to ignore it. But to choose to not know it at all is not a great call.”

“Ive seen great games fail because they tuned their compulsion loop to two minutes when it should have been an hour. Sometimes, you wouldnt even notice the product difference between a massive success and tremendous fail, but for this tuning and what it does to the attrition rate. There isnt a developer on the planet that wouldnt want that knowledge.”

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