GamesMaster is set to return next year, but this time with a social focus.
Now its set to return in 2023 as a “digital first series”.
“Now we want to take things even further. We want to continue to appeal to not just the nostalgic fans of the original series, but also bring GamesMaster to an even younger audience, people totally unaware of the brand heritage on 4,” said Channel 4.
“This all-new take on GamesMaster 2023 would see us double down on the series success on social. Turning it into a gaming ecosystem on C4s social platforms.
“This means we would still bring the entertaining gaming challenges, the nods to some of our most loved games and the unapologetic celebration of the very best of gaming culture, but we would be doing everything with a young, social-first audience in mind.”
Channel 4 is seeking brand sponsorship for the new series. Last years episodes were sponsored by Meta Quest.
Its unclear yet if Sir Trevor McDonald will return, or if the new series will continue with presenters Rab Florence, Frankie Ward and Ty Logan.
🕹️ New #BrandedContent Opportunity for GamesMaster in 2023 🕹️
This all-new take on GamesMaster 23 would see 4Studio double down on the series’ success on social. Turning it into a gaming ecosystem on @Channel4s network of social platforms.
— 4Sales (@4SalesUK) November 10, 2022
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